Marketing has changed. Gone are the days of having a bigger marketing budget than your competitors. It’s now all about word of mouth, social media marketing, and digital advertising. In this blog, we will discuss 3 types of approaches in marketing. In addition to these, we will also discuss various strategies and stages involved in marketing. The one that seems to get attention for the longest, is the approach of advertising. In this post, I would like to go through the different types of approaches in the market and give you my point of view on when I would think each one is suitable 

Different Marketing Strategies To Adopt

Identifying And Testing The Audience

Who wants to buy your product or avail of your services? Who will be interested in your work? What type of people should you approach more? Identifying your audience is one of the most important aspects because it will help you create further plans for branding. Marketing is not just about selling a product. It’s about identifying your audience and creating content that resonates with them. Marketing isn’t just about advertising — it’s about making customers feel like they are part of something bigger than themselves.

In order to create a marketing strategy that works for your business, you need to know who your audience is and what they want from you. Once you know this information, it will be much easier for you to set up an effective campaign.

3 Types Of Approaches In Marketing-Digital Marketing Tactics

Go digital, go viral, and become recognized. Digital tools are the perfect options to make the brand more recognized and popular in less time. Digital marketing is a broad term for all marketing activities that use digital technologies, primarily online but also including mobile phones, display advertising, and any other digital medium.

Marketing Through Content

Content is one of the steps involved in digital marketing. Content marketing is a strategy that many businesses have adopted to create awareness and build trust with their target audience. Content marketing includes blogs, videos, and infographics— anything that is informative and valuable to your customers will work.

Content marketing can be used to educate your customers about the benefits of using your product or service. It can also be used to share industry insights and trends that are important for your business. Brands can promote products or services exactly the way the audience will like.

Social Media Marketing

Before going to the 3 types of approaches in marketing, let’s talk about social media. Social media Brand Building & Promotion is one of the most upgraded and one of the most popular marketing strategies brands can adopt. Social media offers a great chance to the brands for promoting their businesses and reaching customers fast. Social media allows them to reach out to a large number of people at once and build trust among them through interaction with them on different social media platforms such as Facebook, Twitter, and Instagram among others. This interaction can take place through comments made by users or through posts shared on their timelines.

Types Of Approaches In Marketing

Product Approach

In the product approach, businesses tend to consider each aspect revolving around the product or services. From supply to sourcing, from marketing to making policies, from retail to distribution, and other aspects. The product (or commodity) approach can also be termed the descriptive approach. Marketing points related to the products are studied and considered in detail. 

In this approach, the company will modify the product to meet the need of the customer. The company can also introduce new products to increase the demand for its existing goods and services.

The main advantage is that it helps in creating new demand for existing products or services. It also helps in increasing market share by expanding into new markets, especially when there are no competitors in the market. This is important of the 3 types of approaches in marketing.

Institutional Approach

The institutional approach emphasizes various institutions such as middlemen, wholesalers, exporters, agencies, and others. Under this approach, brands examine the activities of each institution to perform various marketing functions.

Brands under the institutional approach examine various problems and their solutions happening in the institutes. All problems, functions, and other aspects that are playing a role in marketing are examined. This approach assumes that individuals make decisions based on their own needs and wants and that these decisions are made consciously and intentionally.

3 Types Of Approaches In Marketing-Functional Approach

How will you approach the audience? What departments will be involved in the process of branding and marketing? The functional approach involves the examination of several activities or functions the brand performs in the process of marketing and services. It is somewhat similar to the product approach.

 The functional approach is concerned with how to best satisfy the needs of a target market. The product or service is designed in such a way that it meets the needs of consumers and provides them with value for money. Various functions such as buying, financing, selling, risk factors, opportunities, and other analysis are studied under this approach.

Apart from these 3 types of approaches in marketing, some other types include the societal approach and managerial approach. In the managerial approach, brands examine the aspects related to decision-making. This approach focuses more on the effectiveness of various strategies that are used by companies to achieve their goals. In addition to these, the societal approach sees marketing aspects see marketing and society’s consumption needs.

The Bottom Line

There are many approaches that you can take when promoting your business and increasing its visibility to the world, especially if you have a limited budget available for your marketing efforts. Here are a few different methods you can try out.

Different businesses and different people use different approaches, but there really are only four types of marketing to remember. You don’t have to worry about what you will be doing because I’m sure you will have at least one of these approaches in your business. All these 3 types of approaches in marketing have been summarized here.